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The Grief Hustle: Why We Can't Outrun Loss with Thai Branch

"Grief is just transition. And when someone passes, they're just transitioning, but it's just a very big transition."

In this powerful episode of Grief'd Up, host Rebecca Feinglos welcomes Thai Branch, a lifestyle influencer turned grief advocate. Thai shares her journey after losing her mother Eula in September 2021, and how it revolutionized her understanding of grief as something that touches every life transition - not just death.

Growing up as the youngest of 15 siblings, Thai was always emotionally intuitive, even giving conflict resolution seminars at age 10 (seriously, listen to the episode to hear her talk about it). But the death of her mom taught her that grief shows up everywhere: graduations, job changes, breakups, birthdays. Thai rejected the "grief hustle" - society's pressure to stay busy and avoid feelings.

Thai and Rebecca explore the delayed nature of grief (it often hits hardest months after loss, not at funerals), the importance of expanding our emotional vocabulary, and how grief can paradoxically set us free. Thai shares moving experiences like visitor dreams where her mother squeezed her hands, and emphasizes how we can still honor a loved oneā€™s presence rather than focus on their absence.

Join Rebecca and Thai as they challenge misconceptions about loss and offer wisdom for navigating life's inevitable transitions - because as Thai reminds us, "you'll be grieving for as long as you're breathing."

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